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Winter Storm Alert- Friday February 5, 2016

Due to the continuing weather conditions, staff are released to leave the campus at 3 p.m.  Core operations of the College will remain open.  Afternoon classes may continue at the discretion of the instructor.  Please drive carefully and stay safe.
For more information and updates, please go to http://www.providence.edu/weather​​

The weather line can be reached at 401-865-1012.

Media Site

Public Affairs, Community and Government Relations

Hot Topic:
Advertising for the Super Bowl without a TV ad

 

H. Kirk Bozigian is an Adjunct Professor of Marketing in the Providence College School of Business.
 

According to a recent CNBC report, companies like Pizza Hut are taking advantage of this year's Super Bowl 50 media blitz without committing the $5 million for a 30-second ad during the game. Instead, they're doing online advertising before and during the contest, and buying 10 commercials ahead of the game on CBS. 

H. Kirk Bozigian is an Adjunct Professor of Marketing in the Providence College School of Business. He says Pizza Hut and other companies are trying alternative methods of advertising like social media, pre-game ads, etc.., all in hopes of grabbing some awareness; but he says, ”the jury is still out as to whether or not they will reach 140 million Americans.”

To speak with Adjunct Professor H. Kirk Bozigian, please contact Chrissy Centazzo at (401) 340-5710, or ccentazz@providence.edu 


Meet Our Expert:

H. Kirk Bozigian,

adjunct professor of marketing; 

Teaching at PC since 2011
Expertise:
  • New Product Creation and Development
  • Marketing Management
  • Kids Toy Marketing
Selected Courses Taught:
  • Principles of Marketing
  • Marketing Capstone
  • Marketing Management
  • Entrepreneurial Marketing
  • Planning & Developing New Products
  • Marketing by Design

 
 


 Steve Maurano
 Associate Vice President,
 Public Affairs, Community & Government    
 Relations
 
smaurano@providence.edu​
 (401) 865-2413​



 Chrissy Centazzo
 Director of Media Relations,
 Public Affairs, Community & Government
 Re​lations
 
ccentazz@providence.edu
 (401) 865-2413

 
 



 
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