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Daniel Horne

Academic Staff
Associate Dean,

Contact Information:
Koffler Hall 220


Ph.D. - Marketing University of Michigan

Area(s) of Expertise:

Consumer Payments, Gift Selection & Purchase

Awards and Honors:

Research Excellence - School of Business
Teaching Award - PC School of Business

Selected Publications:

Horne, Daniel., Bendle, Neil. (2016). Gift Cards: A Review and Research Agenda. International Review Of Retail, Distribution And Consumer Research, 26 (2), 154-170.

Horne, Daniel., Nickerson, Dionne., DeFanti, Mark. (2015). Improving Supply Chain Efficiency through Electronic Payments. Journal Of Marketing Channels,

Horne, Daniel., Norberg, Patricia. (2014). Consumer Coping with Loss of Control in Information-based Exchanges. Journal Of The Academy Of Marketing Science, 42 (4)

Horne, Daniel. (2010). Letters to My Late Dog: Who's Watching Information Quality?. Journal Of Consumer Marketing, 26 (7)

Recent Presentations:

Horne, Daniel., Bendle, Neil., Austin, C.., Recent Advances in Retailing, EIRASS, Montreal, "Gift Card Attitudes and Gift Card Behaviors: A Five Country Study". July, 2015.

Chelminski, Piotr., Horne, Daniel., International Conference on Electronic Business, International Consortium for Electronic Business, Nanyang Technological University, Singapore, "An Examination of Attributes of Mobile Payments and Their Influence on Consumer Intentions to Adopt the New Way to Pay: A Case from The United Kingdom". December, 2013.

Horne, Daniel., 6th Annual Prepaid and Payments Retreat, Payments Exchange Canada, Toronto, ON, "Thinking Critically about Data". June, 2013.

Horne, Daniel., ACCI 2013, American Council in the Consumer Interest, Portland, OR, "Patterns of Gift Card Non-Redemption". April, 2013.

Horne, Daniel., Prepaid United: European Gift and Prepaid Retreat 2012, Global Prepaid Exchange, London, UK, "UK Consumer Insight: 2012 Research". October, 2012.

Horne, Daniel., Norberg, Patricia., Chelminski, Piotr., Cross-Cultural Research Conference, ACR, Puerto Vallarta, Mexico, "Paying the Bill: Comparing Payment Method Choices across Canadian, UK and US Consumers". December, 2009.

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